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90+ PageSpeed Isn't Optional Anymore
June 24, 2025 7 min read
Core Web Vitals are a ranking factor and a revenue factor. Here's the checklist.
LCP under 1.5s, INP under 100ms, CLS under 0.05. Miss these and you pay in rankings and conversions — Google surfaces faster sites, and users abandon slow ones before they ever see your offer.
The checklist is unglamorous but reliable: ship less JavaScript, serve images in modern formats at the right size, preload the hero, and render on the edge. Speed is a feature.
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