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The Anti-Slop Playbook: Why Your Website Looks AI-Generated
March 18, 2025 6 min read
Purple gradients, Inter font, and centered everything. Here's how to escape the generic AI aesthetic.
Most modern websites look the same because they're built the same — the same template, the same font, the same centered hero over a purple gradient.
The fix is intentionality: a committed aesthetic direction, characterful typography, asymmetric layout, and motion with meaning. Slop is the absence of decisions; craft is the presence of them.
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